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S Thompson commented on the file, Communications Template - Goals vs Audience"but...? The doc is a little old so if you have some suggestions to improve it, please share!" -
Augus Tang commented on the file, Communications Template - Goals vs Audience"good but" -
S Thompson added a discussion topicWe have some great ideas for webinars in 2010 but would like to know what you're interested in. Tell us!
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Hi everyone. First of all, thanks for joining this business community. As you've probably guessed by now, it's a work in progress. We have more white papers in the pipeline (just being reviewed internally right now) and some additional resources to come in the next few weeks. We're also re-invigorating our Ramius.net website for Sixent Enterprise. In particular, it's become very obvious that we're missing a few key components: 1. An introductory tour of Sixent Enterprise 2. A gallery of screenshots...
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Questions and Answers About Sixent For CommunityZero Advantage and CZ.com Users What is Sixent? What does "Beta" really mean and when will the final product be ready? Why have you developed a social network? Can I create a profile at Sixent.com for my business, school, association, non-profit organization, etc? Are you making Sixent available to your corporate customers? How does Sixent compare to CZ.com? Will Sixent eventually have all the same features as CZ.com? ...Sep 22, 2008 by S Thompson+ CommentDetails
- When:Sep 22, 2008 12:02 PM
- Where:Enterprise Support
- Viewed:832 times
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S Thompson commented on the file, Building Corporate Social Networks"There is a dedicated group formed around this webinar. Access the questions and answers, poll results and more at http://webinars.sixent.com/building-corporate-social-networks"
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This slide deck was presented to members of the American Marketing Association in August 2008. It provides a good introduction to what should be considered when planning your corporate social network.Sep 18, 2008 by S Thompson1 CommentDetails
- When:Sep 18, 2008 5:13 PM
- Where:Strategy and Planning
- Viewed:859 times
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The total value of a network often grows as its membership expands. That's the rationale for why user adoption is so fundamentally important. Who wants to join a network with only a few members and no vibrancy? It's like stepping into a really lame party...we'd all rather join the noisy one down the street. Your corporate social network needs to grow. It's inevitable that, over time, people will leave. So, to keep growing the value it's important to continue growing the user population. Seek new ways...Sep 18, 2008 by S Thompson+ CommentDetails
- When:Sep 18, 2008 2:49 PM
- Where:User Adoption
- Viewed:550 times
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Adoption doesn't just happen because you have lots of cool content on your social network or online community. It's part of a process that is constantly reinforced by how you use the network. If you can engage your users, listen to what they are saying, then act on it and - most importantly - show them through the community what you have done (and what they think), a customer is much more likely to want to return because they are being valued. You've built a relationship through the social network or...Sep 18, 2008 by S Thompson+ CommentDetails
- When:Sep 18, 2008 2:41 PM
- Where:User Adoption
- Viewed:472 times
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Barriers to adoption of your social network exist at both an individual and organizational level. You should examine which apply to your organization as part of the process to create an Adoption Plan. Be aware that some are contradictory. For example, being able to add visible branding is often essential for an Enterprise to adopt a social network as its own, but too much overt branding can be a negative for customers seeking unbiased opinions and relationships with peers.Sep 18, 2008 by S Thompson+ CommentDetails
- When:Sep 18, 2008 2:32 PM
- Where:User Adoption
- Viewed:461 times